Communications Consultant & Freelance Writer

 

Helping you find the best words and ways to build relationships and trust among customers, employees and the community so that your brand is more than a promise. It’s an experience.

 

As a strategic and creative partner, I help tell your story with smart and compelling content that:

 

  • I write for organizations and leaders in their brand voice and style, crafting content that resonates with your audiences.

  • I break down technical subject matter and cut through industry jargon and corporate-speak, creating content that audiences will easily understand and find relevant.

  • I develop key messaging and content for search-engine optimization (SEO), taking into consideration how it can be adapted for social media and other communication channels.

My Services

I approach my craft with a journalist’s sensibility. I’m curious, exacting and thrive under deadlines.

  • Key Messaging

    You may be launching a new product. Or restructuring your organization. Whatever the case, you need key messaging that explains and supports your vision and goal in a way that engages, inspires and motivates people — a tool that consistently explains what you’re doing, why you’re doing it and how you plan to get there.

  • Copywriting and Editing

    There’s no point in having key messaging without content deliverables that align with your strategy, are authentic to your brand and customized to each audience. Whether you need something one-off, a full-blown campaign or brand guidelines, I offer the gamut of writing services.

  • Strategic Consulting

    Solid messaging demands a thoughtful and strategic communications plan for making sure the right information gets to the right people, at the right time, from the right person. I can help you do this — whether it’s for something simple and straightforward or a complex initiative involving multiple stakeholders and messaging that may evolve over time.

Specializing in

  • External

    Content Marketing | Bylined Articles | Press Releases & Annual Reports | Brand Strategy & Guidelines

  • Internal

    Employee Communications | Executive Communications | HR Communications | Change Communications

Looking to find out more?

“No one can say there’s a shortage of content—it’s everywhere. What I love is creating content that cuts through all the noise and clutter with storytelling that reflects your strategy and culture and that inspires people to want to do business with you.”

— Lisa Niquette

Lisa Niquette

I founded Lisa Niquette Communications in 2010 to help companies and their leaders build relationships and trust among customers, employees and the community so that their brand is more than a promise. It’s an experience.

An accomplished strategist and writer who specializes in B2B content, I have extensive marketing, communications and brand experience working for Fortune 500 companies, boutique PR agencies, and as an independent consultant.

I developed an appreciation for strong cultures and brands early in my career as a business journalist covering leading consumer brands such as Nike, New Balance and Adidas. At General Motors and Cardinal Health, I developed strategies and content for multiple audiences to facilitate change and successfully support global transformation.

Industry Experience

Healthcare | Supply Chain | Tech | Professional Services | Manufacturing | Education | Non-Profit